Content production

Manage the marketing of international programs and events

TF1 Studio

Audiovisual production and distribution studio

Airtable

Brand

Content production

Manage the marketing of international programs and events

TF1 Studio

Audiovisual production and distribution studio

Airtable

Brand

Context, Objectives & Solution

TF1 Studio manages marketing campaigns related to audiovisual programs, markets, festivals, and international events. The team must track titles, assets, marketing operations, budgets, newsletters, selections, and performance indicators in an environment where deadlines and media are constantly changing.

Too many marketing campaigns to track across programs, events, and assets

Programs, events, markets, and festivals to follow with key dates, deadlines, selections, nominations, and awards.

Setting up tracking of marketing actions by type: program planning, event timeline, international distribution, market, advertising, assets, and creatives.

A need for visibility on budgets, expenses, service providers, delivered media, and newsletter campaign performance.

Mission objectives

Centralize programs, events, marketing campaigns, assets, and budgets in a single Airtable system.

Give the team a clear view of deadlines, responsibilities, deliverables, and actions to be produced.

Facilitate campaign management and marketing performance tracking in actionable dashboards.

What we have concretely put in place

Structuring the marketing follow-up of the programs

Creation of a program repository with title, genre, marketing budget, key dates, delivery, broadcasting, and associated events.

Setting up tracking of marketing actions by type: program planning, event timeline, international distribution, market, advertising, assets, and creatives.

Creation of operational views to track actions by deadline, owner, program, event, country, target audience, and status.

Link assets, budgets, and performance

Structuring the tracking of assets: key art, trailer, one-pager, promo reel, social assets, photoshoot, marketing deck, and other materials.

Implementation of budget management with allocations, expenses, suppliers, categories, and remaining budget to be spent per program or event.

Creation of dashboards to track newsletters, open rate, CTR, clicks, views, RSVPs, selections, nominations, and awards.

Impact & Result

Studio TF1 now has a central system to manage its marketing operations: programs, events, markets, newsletters, advertising, creative assets, budgets, and performance. The team gains visibility into what needs to be produced, sent, delivered, or tracked, with dashboards to better prioritize actions and measure results.

We had the pleasure of working with Nadir to create a tool dedicated to tracking our fiction programs on Airtable, and to train our teams on this tool, and we are completely satisfied with the result! Highly attentive to our needs and a great teacher, Nadir was able to quickly understand our specific challenges in the audiovisual sector and propose relevant solutions that are both effective and easy to use. Communication was smooth throughout the mission, with a true sense of service and great responsiveness. The project was delivered on time, with an excellent level of quality. We highly recommend Nadir and will not hesitate to work with him again for future projects!

Léa Lecler

International Marketing Manager

Léa Lecler

International Marketing Manager